I started my own business creating original content for the entertainment & animation industry - ask me anything!
In a world of sequels, fanart and spin-offs, it's hard not to follow the trend. But what happens when your passion is to create raw original stories? Well, we thought we were gonna bomb and we still went for it.. and so far it’s been an uphill path, but 2 years in, we're still on it! So I am happy to share tips, experiences or advice to all those ones who are very passionate about storytelling and original stories!
My name is Katia Grifols, and you can learn more about me in my AMAfeed profile or on my site... but in short, I'm a published comic artist from Barcelona, Spain. After achieving a comic degree in Spain (and a long, winding path), I eventually ended up at Art Center in Pasadena, CA. While getting my MFA in Entertainment Arts there, I interned as a character designer at Dreamworks, freelanced for companies like Mattel and Aerial Contrivance Studio among others, and ending up at Disney Consumer Products. I found out that big studios weren't the place for me-- so I decided to strike out on my own, shoot for the stars- and start my own business!
Now, I am the mastermind at Glow in the Dark Concept Studio, located right in the heart of the animation industry in sunny Burbank, CA. We develop original content for the entertainment industry!
A little bit about my studio; at Glow in the Dark, we focus on fresh, character-driven stories for today's audiences, ones that catch our attention and drag us in to learn more. We create, find, or collaborate until we have a slate of great, unique concepts that we love, and then we bring them forward and develop each one into a complete pitch package that we then take on the road to market to networks & studios both big and small. It can take months of diligent work, care, and an excruciating willingness to kill your darlings for the sake of a better story, but wrapping up our first slate has been invigorating us to roll right into new projects!
Currently, our 2017 and upcoming 2018 slates are primarily animated shows and features, with the bulk of them aimed towards children 6-11, alongside preschool and older teen shows. One of our freshly-wrapped 2017 projects, Scream'Inn, was a top finalist in the MIA Animation Festival Pitch competition.
We don't just create our content from in-house; we reach out to great, talented creators from all over the world to work together and build the shows we want to see! From there, we focus on making them succeed, both in terms of impactful storytelling and what can often feel like the opposite: commercial marketability.
In addition to content creation, we also do commissioned concept & character design and story work, as well as educational outreach - panels, mentoring, and (starting this year), short courses in-studio on topics like comic-craft and pitching.
As a small business, we all do a little bit of everything, everyday! If we don't know how to do something, we get our hands dirty and figure it out. Every day's a little different than the one before. It's a rollercoaster, but like the best rides... once it's over, all you want is to get back on! I'm the ringmaster of our crazy creative circus... and you can ask me anything!
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